Pharma’s Drug Ads
From Million Dollar TV Ads to
$1.7 Billion Internet Marketing Campaign
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Kathleen Slattery-Moschkau is a former 10-year Pharma Sales Rep and Writer/Director of the feature film Side Effects starring Katherine Heigl (Grey’s Anatomy). In this video she discusses the billion dollar psycho/pharmaceutical marketing campaign designed to get millions of people on psychotropic drugs through slick drug ads and marketing campaigns that include ghost writing pro drug articles for medical journals.
